Who Is DS GREEN?
DS Green is the guiding philosophy and parent identity for our entire ecosystem of brands.
From high-performance homes and resort communities to regenerative farmland, youth lifestyle brands, and smart vending concepts, DS Green brings everything under one core conviction:
Build things that last, and steward them with purpose.
We combine decades of construction, development, and operational experience with a long-term, values-driven approach to investing and building.
We Build Stronger Futures.
DS Green is the parent identity behind a family of brands built on strength, stewardship, and legacy. We design, build, and invest in businesses, properties, and experiences that are made to last—and meant to serve the next generation.
THE DS GREEN PHILOSOPHY
1. Strength
DS Green believes in building things that last — homes, businesses, families, mindsets, and legacies.
Strength shows up in every dimension of what we build and how we lead:
- Structural strength in construction and design
- Moral strength in leadership and decision-making
- Emotional strength in relationships and community
- Financial strength in investing and stewardship
- Community strength through connection and shared purpose
Everything under DS Green should reinforce durability and resilience — in people, in structures, and in systems.
2. Stewardship
At the core of DS Green is a biblical principle:
We steward what God gives us with wisdom, excellence, and purpose.
Stewardship applies to every resource entrusted to us:
- Land
- Property
- Finances
- Businesses
- People
- Relationships
- Future generations
Every DS Green brand reflects responsible, ethical, value-centered management and care.
3. Sustainability & Longevity
For DS Green, sustainability isn’t a marketing angle — it’s endurance, efficiency, and regeneration.
It means building systems and strategies that outlast trends and cycles.
DS Green is committed to:
- Smart resource management
- Building systems that outperform and outlast
- Investing in assets that grow over time
- Creating value that compounds across generations
This is the foundation behind our ICF homebuilding, regenerative farming, lifestyle developments, STR compounds, and multigenerational ranch vision.
4. Craftsmanship & Precision
Every DS Green brand values craftsmanship, intentional design, and uncompromising execution.
We commit to:
- Thoughtful, purposeful design
- High-quality materials
- Excellent execution
- Precision engineering
- Attention to the details that matter
This philosophy connects:
- David Stanley Fine Custom Homes
- Vera Cruz luxury STR design
- Overstrike performance gear
- CCC Heritage Ranch structures
- Arise Vending smart machines
Precision isn’t a task — it’s part of our culture.
5. Legacy
DS Green is built on the long-term view:
What we build today must serve tomorrow.
Legacy means:
- Homes and buildings constructed for generations
- Land, ranches, and farms passed down with health and value
- Businesses designed to compound, not collapse
- Children raised in strong, intentional, loving environments
- Communities shaped to thrive for decades
Legacy is our ultimate brand promise — the guiding reason DS Green exists.
Our Mission
Our mission is to design and invest in high-performance brands and places that strengthen families, restore land, and create long-term value.
We do this by:
- Developing resilient homes and communities with advanced building systems
- Creating hospitality and resort experiences that foster connection and rest
- Cultivating working farms and land that regenerate soil, ecosystems, and local economies
- Launching lifestyle brands that promote healthy, purpose-driven living
- Structuring investments and partnerships that reward patience, integrity, and shared upside
Our Vision
We envision a future where:
- Homes are stronger, more efficient, and more comfortable.
- Communities are healthier and more connected.
- Land is restored, not depleted.
- Families have places and experiences that help them thrive.
- The next generation inherits assets, not liabilities—structures and systems that serve them instead of burdening them.
DS Green exists to help make that future tangible—one home, one ranch, one business, and one community at a time.